While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US.
| eCPM in USD | 300×250 | 320×50 |
| India | $0.18-$0.30 | $0.08-$0.14 |
| United States | $0.45-$0.70 | $0.25-$0.45 |
These eCPMs are almost 20% of Desktop eCPMs probably because of lower engagement rates of mobile ads. I don’t have data for mobile interstitials yet, but I am guessing, those would also be much lower than desktop interstitials.
Hope this helps. Let us know your feedback in the comments section below.
Note: This table has been compiled from articles dating from end of 2014 to Sep 2015.
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