While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US.
|eCPM in USD||300×250||320×50|
These eCPMs are almost 20% of Desktop eCPMs probably because of lower engagement rates of mobile ads. I don’t have data for mobile interstitials yet, but I am guessing, those would also be much lower than desktop interstitials.
Hope this helps. Let us know your feedback in the comments section below.
Note: This table has been compiled from articles dating from end of 2014 to Sep 2015.
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