How to build website surveys and forms with Typeform

Creating engaging and user-friendly surveys and forms is essential for collecting feedback, conducting research, or generating leads. Typeform is a popular tool that enables beginners and non-developers to build sleek, interactive forms and surveys without writing any code. This tutorial will guide you through the process of creating your own website surveys and forms using Typeform, highlighting practical steps and tips to make your experience straightforward and effective.

What you will build

In this tutorial, you will create a fully functional online survey using Typeform that can be embedded directly into your website. The survey will feature multiple question types including multiple choice, short text, and rating scales.

By the end of the process, you will have a customized survey to gather responses in a professional and visually appealing way. The survey will be responsive, ensuring that your visitors can easily interact with it on both desktop and mobile devices.

You will also learn how to share the survey link, view and analyze responses, and integrate the form with other tools if needed.

Prerequisites

• A computer with internet access
• A web browser such as Google Chrome, Firefox, or Safari
• A free or paid Typeform account — you can sign up for free at Typeform official website
• Basic familiarity with filling out online forms
• A website or blog where the survey can be embedded (optional, you can also share the survey link if no website)
• An email address to receive notifications or survey responses
• Optional: Basic knowledge of internet terms such as URL and embedding

Step-by-step tutorial

1. Sign in and create a new form
   • Go to Typeform.com and log in or register a new account.
   • From the dashboard, click the Create button to start a new survey or form.
   • Select Start from scratch or use a template that suits your goal.
2. Set up the welcome screen
   • Add a friendly greeting message to engage your respondents.
   • Customize fonts and colors to match your branding or website style.
   • Decide if you want to skip the welcome screen or show it each time.
3. Add different types of questions
   • Click Add new question and choose from question types such as Multiple Choice, Short Text, Rating, or Yes/No.
   • Write clear and concise question text, avoiding ambiguity.
   • Provide answer choices where applicable and mark required questions to ensure important data is collected.
4. Customize question logic
   • Use Logic Jump to tailor the survey flow based on specific answers.
   • Select the question you want to add branching logic to and specify conditions.
   • This helps create a personalized experience and avoids irrelevant questions.
5. Design and theme your form
   • Click on the Design tab and select color schemes and fonts to align with your website branding.
   • Add background images or patterns if desired for more visual appeal.
   • Preview the survey on desktop and mobile views to ensure responsiveness.
6. Configure settings and notifications
   • Go to the Settings panel to modify language, submission options, and response editing.
   • Enable notifications to receive an email when someone completes your survey.
   • Connect your Typeform account with apps such as Google Sheets or Zapier if advanced integrations are needed.
7. Test your survey
   • Preview the entire form by clicking Preview and fill it out as a respondent would.
   • Check for typos, broken logic jumps, or confusing questions.
   • Make necessary corrections based on your testing experience.
8. Publish and share your form
   • Once satisfied, click Publish to make the survey live.
   • Copy the link to share via email or social media, or use the embed code to place the form on your website.
   • Embed the form by pasting the code snippet into your website HTML or blog editor.
9. Analyze responses
   • Access the Results section to view collected data in charts, tables, or raw format.
   • Export results to CSV or integrate with analytics platforms for deeper insights.
   • Use data to inform decisions, improve services, or report findings effectively.

Common mistakes

• Using unclear or overly complex questions that confuse respondents
• Forgetting to make important questions required, leading to incomplete data
• Ignoring the preview step before publishing, which can miss errors or formatting issues
• Neglecting to customize the design, resulting in a generic and less engaging form
• Failing to utilize logic jumps, leading to irrelevant questions for respondents
• Not setting up email notifications, missing timely alerts of new responses
• Embedding the form incorrectly causing display issues on your website

Next steps

After mastering how to build surveys and forms with Typeform, you can explore advanced features like custom branding, payment collection, and integrations with CRMs to automate workflows effectively. Experimenting with different question types and branching logic will also help you create truly interactive user experiences. You can also learn how to embed your Typeform on your website.

To further enhance your development skills and stay updated with new tools, visit the Techzog development blog for more guides, tips, and tutorials crafted for beginners and non-developers alike.

With your new Typeform survey ready, start gathering valuable user insights that can shape your projects, improve customer satisfaction, and drive better decision-making.