Online Advertising

Mobile CPMs in 2015

While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US.

eCPM in USD300×250320×50
United States$0.45-$0.70$0.25-$0.45

These eCPMs are almost 20% of Desktop eCPMs probably because of lower engagement rates of mobile ads. I don’t have data for mobile interstitials yet, but I am guessing, those would also be much lower than desktop interstitials.

Hope this helps. Let us know your feedback in the comments section below.

Note: This table has been compiled from articles dating from end of 2014 to Sep 2015.

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