India Smartphone Consumer Profile

An excellent infographic by Vserv gives some interesting insights into the consumer profile of smartphone owners in India.

Some key insights into Indian Smartphone Users:

  1. Most are Android users followed by Nokia
  2. They download a lot of apps. India is ranked as one of the the top countries in Android and Nokia App stores
  3. Monetization of Apps happens primarily through in-app Advertising
  4. The biggest chunk of users are males in the age group 15-24
  5. A majority of users are highly educated
  6. Around 35% users own payment cards
  7. 88% users are from urban areas
  8. Here is the infographic:
India Smartphone User Profile
Source: http://blog.vserv.mobi/the-rise-of-india-as-an-app-superpower/

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