The following tips are useful for publishing articles on LinkedIn to ensure that the article has maximum impact and is read and shared by a large number of people. These tips are based on data analysed from 3K+ articles by Okdork.com.
Tips for Publishing on LinkedIn
- Your title should be be 40-49 characters long.
- Include 8 images in your post.
- Don’t embed multimedia such as YouTube videos into your blog post.
- Write How-to posts. They perform the best. You may also write a List post, but they don’t perform nearly as well as How-to posts. Don’t write a question post.
- Divide your post into 5 sections with headings (h1, h2, h3, etc.)
- Write between 1,900 to 2,000 words.
- Your writing should have a neutral tone.
- Write your post so it can easily be understood by the masses, preferably with in an “Easy” readability score of 80-89 which is easily read by an 11-year-old.
- Publish your post on Thursday for maximum number of views.
- Cross-promote your LinkedIn posts on Twitter.
- LinkedIn post likes are the common denominator between the other LinkedIn metrics. More post likes should also get you LinkedIn shares, post views, and comments according to correlation data. You can encourage people to like your post with a call to action.
Let us know if using these tips helped improve the reach and impact of your LinkedIn posts in the comments section below.
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