If you are someone with a website but are not able to garner the best response and traffic for it and want to optimize it in a way to increase its chances of appearing on the top of a search engine’s unpaid results then you need to dig into the theory of Search Engine Optimisation (SEO).
To simply break it down for you one must understand what they are actually optimising for and further find related keywords that are most likely to be searched on the web. For eg- If you own a fashion company then you would want to rank it high when someone searches for terms like “fashion” or “style”.
You need to identify how many people are searching for the keyword that you are working on. The number of people searching for that particular keyword ultimately decides the audience you stand to reach. Similarly, if no one is looking or searching for your keyword then there is no audience available to engage with your content.
Once you are ready with a list of keywords you want to focus on, the next step involves implementing it in your website’s content. Each page on your site should work on one main targeting keyword and a basket of other related terms for the perfect best optimization of the page.
One place you can put your highlighting keyword is in your page’s title tag. It is not your page’s primary headline, which is usually an H1 or H2 HTML element. A title tag is the title of your web page and is visible at the top corner of your browser. The length of a title tag shown by Google is based on pixels and not character count. Considering the fact that the title tag is what a searcher sees frequently, you want to keep an account of how clickable your tag is. In general 50-60 characters is a great thumb rule and if possible you can add your core keyword in a natural way along with some related modifiers for best results.
Just like how the title tag is your search headline, similarly, the meta description is like your page’s ad copy. Google has some liberties when it comes to what it displays to the users and it might now always show your meta description until and unless it is compelling, attractive and informative that it makes the users click at it instantly. This raises your web traffic effectively and generates wondrous results.
Popping up in search results is just the first step whereas your task only completes when you get them to click and open your website. This is where an effective and catchy meta description comes into play.
Apart from everything, one thing that guarantees good engagement is the content on your site. For better engagement and traffic you need to have a different and sparking cornerstone content that hooks the users to it and answers them quickly. Considering Google’s upper hand in showing and optimizing its search engines, there are few things you need to keep in mind before starting a web page :
Thick and Valuable Content
Google never pops up a site that has thin, duplicated and low-value content, thus you have to be sure of producing content rich in value. It’s better to have a few pages with a couple of hundred words with original high-value content, which ultimately makes you fall in Google’s good graces instead of having a plethora of pages of untimely low plagiarised content, which Google recognizes as flooding its services with low-grade content and ultimately ranks them down.
Tracking And Measuring SEO Results
After implementing all the required steps and when you finally start producing awesome SEO content, the question arises how do you track whether the trick is doing its work or not. Well, luckily there are some key metrics that can determine your scale of change.
1. Keyword Rankings
2. Organic Traffic
3. Organic Leads and Sales
Along with a number of benefits, there are some trade-offs too that affect the business of SEO. And one such barrier is that of language. If you want to target international markets and try to reach customers for various corners of the world then Google itself provides a guide of its own for best international reach
If you are great at creating content then you just have to learn the tricks of SEO to make it reach just the right audience and consumers. Small low scaled and locally-based websites can be easy to handle by using geo focused keywords and they will work the trick for you. For large scale and complex websites focus on getting technical SEO right. Have the right resources and put them at use in just the right places.
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