India Smartphone Consumer Profile

An excellent infographic by Vserv gives some interesting insights into the consumer profile of smartphone owners in India.

Some key insights into Indian Smartphone Users:

1. Most are Android users followed by Nokia
2. They download a lot of apps. India is ranked as one of the the top countries in Android and Nokia App stores
3. Monetization of Apps happens primarily through in-app Advertising
4. The biggest chunk of users are males in the age group 15-24
5. A majority of users are highly educated
6. Around 35% users own payment cards
7. 88% users are from urban areas
8. Here is the infographic:

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