While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US.
| eCPM in USD | 300×250 | 320×50 |
| India | $0.18-$0.30 | $0.08-$0.14 |
| United States | $0.45-$0.70 | $0.25-$0.45 |
These eCPMs are almost 20% of Desktop eCPMs probably because of lower engagement rates of mobile ads. I don’t have data for mobile interstitials yet, but I am guessing, those would also be much lower than desktop interstitials.
Hope this helps. Let us know your feedback in the comments section below.
Note: This table has been compiled from articles dating from end of 2014 to Sep 2015.
Comment Policy: Comments adding value to the article are encouraged. Relevant links will be allowed in such comments.
If you think that you have a link that adds value to this article please contact us at techie[at]techzog[dot]com for evaluation of inclusion into the article.
Comments left solely for spamming links will be deleted. Thank you for understanding.
If you think that you have a link that adds value to this article please contact us at techie[at]techzog[dot]com for evaluation of inclusion into the article.
Comments left solely for spamming links will be deleted. Thank you for understanding.
