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Setting the right price for a mobile app can make or break its success. Whether you are a founder launching your first product, a marketer driving sales, or a builder enhancing your app’s reach, understanding pricing strategies is essential. It impacts user acquisition, revenue, and overall growth. This guide breaks down key approaches and actionable…
When starting a new software project, one of the earliest and most important decisions is whether to build a mobile app or a web app first. This choice affects your development timeline, user reach, marketing strategies, and budget. For founders, marketers, and non-developers aiming to launch or promote an app, understanding the benefits and limitations…
Mobile Marketing has revolutionized the marketing industry. Within a short span of time, it has become one of the most powerful marketing techniques. This is the reason why almost every business owner is in favor of mobile marketing. Haven’t you seen your smartphone’s screen glowing with Android or iOS push notifications all the time? This…
You know how frustrating it is when your phone gives you the ‘storage almost full’ signal. Well, you should always free up space on your iPhone to avoid being forced to delete apps or other stuff when you’re trying to update your OS or download new apps. There are few ways you can create space…
You import a project in the new version of Android Studio and get the following error (while running or building) Could not find com.android.tools.build:aapt2:3.3.0-5013011. Searched in the following locations: … Required by: project :app The problem is the missing dependency. Beginning with Android Studio 3.2 Canary 11, the source for AAPT2 (Android Asset Packaging Tool…
Are you seeking the easiest ways to listen to good music on your Android device? Well, listening to music on your Android device has never been so easy, one can easily stream their favorite tracks and save them through numerous mobile applications. It is quite confusing while you are planning to download the best app…
While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US. eCPM in USD 300×250 320×50 India $0.18-$0.30 $0.08-$0.14 United States $0.45-$0.70 $0.25-$0.45 These…
An excellent infographic by Vserv gives some interesting insights into the consumer profile of smartphone owners in India. Some key insights into Indian Smartphone Users: Most are Android users followed by Nokia They download a lot of apps. India is ranked as one of the the top countries in Android and Nokia App stores Monetization…
Google’s Nexus 4 attempts to make Google an established brand in the mobile industry. The Nexus 4 is packed with some pretty nifty features, while compromising on some others considered as non-essential. This article reviews the Nexus 4, along with listing its pros and cons. Nexus 4 Specifications Processor and Memory 8GB or 16GB (actual…
