What is the Purpose of Mobile Marketing and how can it Achieve your Business Goals?

Mobile Marketing has revolutionized the marketing industry. Within a short span of time, it has become one of the most powerful marketing techniques. This is the reason why almost every business owner is in favor of mobile marketing. Haven’t you seen your smartphone’s screen glowing with Android or iOS push notifications all the time? This…

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[Fixed] : “Could not find com.android.tools.build:aapt2” Error

You import a project in the new version of Android Studio and get the following error (while running or building) Could not find com.android.tools.build:aapt2:3.3.0-5013011. Searched in the following locations: … Required by: project :app The problem is the missing dependency. Beginning with Android Studio 3.2 Canary 11, the source for AAPT2 (Android Asset Packaging Tool…

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Mobile CPMs in 2015

While doing research on my mobile apps, I noticed that there isn’t too much guidance on mobile eCPMs compiled at a single place. Hence I thought of making a simple chart for others looking for indicative mobile eCPMs for India and US. eCPM in USD 300×250 320×50 India $0.18-$0.30 $0.08-$0.14 United States $0.45-$0.70 $0.25-$0.45 These…

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India Smartphone Consumer Profile

An excellent infographic by Vserv gives some interesting insights into the consumer profile of smartphone owners in India. Some key insights into Indian Smartphone Users: Most are Android users followed by Nokia They download a lot of apps. India is ranked as one of the the top countries in Android and Nokia App stores Monetization…

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Google Nexus 4

Google Nexus 4 Reviewed

Google’s Nexus 4 attempts to make Google an established brand in the mobile industry. The Nexus 4 is packed with some pretty nifty features, while compromising on some others considered as non-essential. This article reviews the Nexus 4, along with listing its pros and cons. Nexus 4 Specifications Processor and Memory 8GB or 16GB (actual…

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