While video marketing is nothing new, having been around since the early days of television, today’s digital space has dramatically transformed how consumers interact with this type of media. Video marketing today can take many forms.
But perhaps few video mediums are as attractive, versatile, and extremely shareable as 360-degree video. A 360-degree video enhances brand storytelling. Through this immersive storytelling format, greater audience engagement is experienced, encouraging more sales.
Unlike its more mainstream cousins, virtual and augmented reality, interactive 360-degree videos sit on the fringe of consumer awareness. A 360-degree video presents a great opportunity to produce video content that stands out from the crowd.
Ready to discover a whole new world of interactive consumer engagement? Here are five different ways your business can enter this marketplace and produce creative, engaging video content.
Interactive Video Tours
Industries like real estate, event planning, and travel and tourism, are well-positioned to take advantage of 360-degree videos.
Virtual reality technology companies can create interactive video tours that can guide visitors through a venue or establishment in an engaging and unique way. Video presentation of interactive video tours can vary, ranging from a VR 360 video or an interactive walkthrough.
These types of video presentations capture the essence of a venue or establishment. Interactive video tours can be used as marketing or promotional tools to demonstrate venue features and unique selling points.
Product Demonstration Videos
Video is the ideal medium for product demonstrations. It is a compelling sales tool that distills a large bulk of text into attractive content that can be hosted on a number of marketing channels. Naturally, 360-degree video works well with product demos.
Three hundred sixty-degree video content introduces new ways for users to engage with a brand’s products. Static images can be transformed into 3D models that customers can interact with. A 360-degree video also gives audiences a better representation of the scale of the product. What’s more, it can also enhance in-store browsing experiences through interactive displays.
Live Event Filming
Live streaming is transforming how audiences consume events. Events today have a greater global reach and impact than previously possible. From fashion shows and concerts to conference events, live streaming provides industries access to local and global audiences.
Three hundred sixty-degree video takes this video viewing experience to the next level. It transforms live streaming into an interactive immersive experience for your audience. Being able to capture the live event in all directions gives online attendees the ability to directly interact with what’s happening around them.
This immersive experience evokes a sense of realism that is difficult to capture with other live streaming formats.
Brands can leverage the technological power of 360-degree video and creative filmmaking to create video content that encourages users to interact and share. By focusing on their core message and visual strengths, they can use 360-degree video to tell their brand story.
Two ways brands can use 360-degree video as a promotional marketing tool is through interactive tours of the workplace and product review videos. Snippets of the 360-degree live video experience can be repurposed into promotional brand material.
Traditional advertising techniques have proven ineffective on the modern consumer. To capture the attention of digital-savvy consumers, new approaches to advertising are required. Brands looking to stand out in the ad space and captivate and promote user participation can do so with 360-degree videos.
Three hundred sixty-degree videos
Three hundred sixty-degree video provides immense value for marketers and brands alike. 360-degree video ads drive a 7% higher purchase intent than traditional advertising media. Users are also more willing to interact with 360-degree video ads, with 88% of consumers willing to interact with this video ad format.
Since 360-degree videos exist in the fringes of marketing techniques, early adopters have a greater chance of engaging tech-savvy consumers.
Discovering the potential of 360-degree video
The promise of this immersive storytelling medium begs the question, is a 360-degree video worth it? For brands and consumers, 360-degree video represents an evolutionary advancement in storytelling.
Unlike standard videos, 360-degree videos offer a three-dimensional, immersive viewing experience. Being able to view video content from all angles will enable brands to get creative with their marketing strategy.
Viewers become active participants, allowing brands to deliver on more impactful marketing messages. This can result in deeper engagement between brands and consumers not previously attainable.
Brands looking to capture the power of video marketing cannot overlook 360-degree video. Because despite being in its infancy, 360-degree video continues to find its way mainstream. In no time at all, 360-degree video will become the natural way through which people will view content.
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